PHOENIX – Education and business leaders on Wednesday unveiled an “Everything to Gain” campaign, with a goal of helping to increase the number of Arizonans with college degrees or certificates by 2030. If successful, they say, it could boost the state’s economy.

The campaign is the latest effort to help meet the state’s Achieve60AZ goal, which the Board of Regents and then-Gov. Doug Ducey announced in 2016. The initiative aims for 60% of Arizonans to have a post-high school degree or certificate by 2030.